GREAT BRANDS
START HERE.
Our brands are the missiles.
Silo is where they launch.
Founded by Charlie Morgan in Swansea, Wales, Silo Group is a brand building company. We create, develop and grow distinctive consumer brands, bringing together great products, bold identities and the ambition to challenge established markets. Our next generation of brands will span wellness, sport and fitness, and lifestyle.
THE THINKING BEHIND THE NAMEWHY
SILO?
In military terms, a silo (or missile silo) is a vertical, underground cylindrical structure made of reinforced concrete and steel, designed to store, protect and launch ballistic missiles.
We’re redefining the silo for business. Our missiles are bold brands — built, backed and launched into the world to challenge convention, disrupt established markets and redefine what comes next.
Silo gives each brand the strategy, investment and operational support to launch and grow.
FOUNDER, SILO GROUPCHARLIE
MORGAN.
Co-founder of Au Vodka.
Founder of Silo Group.
The experience of building a brand.
The appetite to do it again.
Charlie Morgan is an entrepreneur from Swansea, Wales, and co-founder of Au Vodka. Building a consumer brand from the ground up has shaped how he thinks about products, identity and the people who buy into them.
Named in Forbes’ 30 Under 30 Europe in 2023, Charlie helped build a brand recognised for its growth, its products and its ability to capture attention.
Silo Group is his next chapter: a brand building company bringing that experience to wellness, sport and fitness, and lifestyle.
The ambition is straightforward — create distinctive brands with great products at their heart, and give them the support to grow.
Explore the accoladesA TRACK RECORD
OF BUILDING.
Recognition for Charlie Morgan and Au Vodka, the brand he co-founded — from entrepreneurial achievement to business growth and award-winning products.
CHARLIE
MORGAN
-
2023
Forbes 30 Under 30
Selected for the Europe list in the Art & Culture category as co-founder of Au Vodka.
Forbes profile -
2024
The Sunday Times Young Rich List
Named among the UK’s 40 richest people under 40, reflecting the success of the business he co-founded.
Published list
AU VODKA
-
2024
Guinness World Record
Achieved the record for the largest bottle of vodka, unveiled at London Stansted Airport.
Au Vodka announcement -
2023
No. 1 — Growth Index 100
Ranked the UK’s fastest-growing company in the 2023 Growth Index.
The Spirits Business -
2023
No. 5 — The Sunday Times 100
Fifth in The Sunday Times’ ranking of Britain’s fastest-growing private companies.
The Sunday Times announcement -
2021
Three wins — Brightpearl Lightning 50
Overall winner, luxury sector winner and Wales regional winner in Brightpearl’s ecommerce growth awards.
Brightpearl announcement -
WALES
Two awards — Fast Growth 50
Recognised with two awards at the Wales Fast Growth 50, as announced by Charlie.
Charlie’s announcement
PRODUCT
AWARDS
The Spirits Masters
2021- Au Vodka Original
- Master
- Green Watermelon
- Gold
- Black Grape
- Silver
- Blue Raspberry
- Silver
- Fruit Punch
- Silver